2/18/2023 0 Comments Absolute lojack for desktopsThis effort included a social interaction game that involved dropping skinned laptops on campus, prompting students to engage with the "free" laptops for a period of time, and check out the other laptops spread across campus in order to win an HP laptop. Phase 2 extended the reach of the online ad campaign by adding interactive and compelling online elements created specifically for the target audience. This campaign drove awareness and enticed the audience to click through to the purchase site. Routine inquires will be answered the next business day. You must have an HP Care Pack registration so that Absolute Software can contact. Your message below will be sent to the 24-hour LoJack Command Center. LoJack For Laptops is installed on your computer and works behind the. The LoJack System is activated only after an owner reports their vehicle as stolen, and law enforcement enters it in the National Crime Information Center. Phase 1 was an online demand-creation ad campaign that featured highly engaging interactive banner ads placed in media targeted to the college students. Then, call the LoJack Command Center at 1-80. The strategy: To create a targeted two-phase campaign aimed at college students for the back-to-school timeframe that captures their attention and raises awareness of the Absolute/Intel solution, engages them with an interactive experience, and drives them to Dell and other computer-maker websites for purchase of laptops with LoJack imbedded. An Intel | LoJack partnership aimed at college students called for a cool social solution.įor Intel and their partnership with Absolute LoJack, the challenge was to raise awareness of Intel Anti-Theft Technology combined with LoJack for Laptops.
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